"Nothing but Sportz"offers free, high-quality sports content, redefining accessibility for fans worldwide.

S teve Marcano, a formidable name in sports and entertainment, is poised to disrupt the global sports media landscape with his latest venture, Nothing but Sportz, a free, expansive platform aimed at delivering an unprecedented experience to sports fans worldwide. Launching on July 4, 2025, Nothing but Sportz is more than a streaming service—it’s an all-encompassing sports content ecosystem, promising a wealth of live events, original series, exclusive merchandise, and a talent agency under the Only Sports brand.

Marcano’s ambitious vision for Nothing but Sportz is to offer diverse and high-quality sports content for free, including 12 live boxing matches and 12 live MMA bouts annually. These live events are complemented by a comprehensive library featuring five original series, sports movies, sports documentaries, monthly sports specials, and daily updates across various athletic domains. The platform’s mission is clear: to become a central hub for sports enthusiasts, from casual fans to devoted followers, by providing access to the thrill of live sports and compelling storytelling.

The Only Sports brand plays a pivotal role in this venture, bringing together Marcano’s merchandising expertise and talent management under one roof. With an extensive catalog of Only Sports merchandise, fans can engage with their favorite sports and athletes on a deeper level. From branded apparel to collectible items, Only Sports merchandise is designed to resonate with a global fan base that’s increasingly seeking ways to connect with the sports they love beyond the screen. Additionally, Only Sports operates as a talent agency, representing a new generation of athletes and entertainers. Marcano’s approach is innovative yet grounded in achievable objectives, with modest revenue goals of $20 million—an accessible figure within the vast, half-a-trillion-dollar sports industry that ensures sustainability while fostering growth.

The financial projections for Nothing but Sportz signal remarkable potential for expansion. Valued at a substantial 17x multiple, the platform is anticipated to reach a valuation of $340 million. Marcano’s vision is bolstered by an ethos of accessibility and inclusivity, making high-quality sports content available worldwide at no cost. This disruptive approach is a direct challenge to traditional pay-per-view and subscription-based models, which often lock out viewers due to financial constraints.

Nothing but Sportz is designed to push the boundaries of sports media by blending entertainment and athlete-centric storytelling. Each original series and documentary captures the unfiltered lives of athletes, exploring the emotional and mental journeys they undertake both inside and outside of the sporting arena. Monthly sports specials, featuring athletes across a variety of disciplines, further enrich the platform’s content, offering fans exclusive insights and behind-the-scenes stories that showcase the heart of the sports industry.

In an age where digital media and live streaming have transformed how fans engage with sports, Nothing but Sportz is a breath of fresh air. It represents a new model for sports consumption, where accessibility and innovation drive both fan engagement and revenue. By focusing on free, high-quality content and meaningful connections with athletes, Marcano’s platform is set to redefine the role of sports in entertainment. With its July launch, Nothing but Sportz is prepared to capture the attention of sports fans worldwide, leaving an indelible mark on the future of sports media and setting the stage for an expansive, inclusive, and financially sound sports entertainment ecosystem.